Regulatory Advisory: Five Things Mobile App Developers Need to Know About Privacy Policies – California Requires Mobile Applications to Disclose Privacy Practices in App Stores
- What personally identifiable data the app collects about its users;
- The categories of third parties with whom the app shares that personally identifying information (e.g., advertisers, data brokers, etc.);
- The process for users to review and request changes to the personally identifiable information the app collects about them;
Under California law, “personally identifiable data” includes a person’s name, address, telephone number, e-mail address, social security number, or any other data that can be used alone or in combination with other information to uniquely identify, contact, or locate an individual.
Penalties for noncompliance
App developers that fail to comply with these requirements could face prosecution under California’s Unfair Competition Law or False Advertising Law. They also could be removed from the platform provider’s app market.
* * *
For more information regarding mobile privacy policies or Wiltshire & Grannis’s privacy practice, please contact Madeleine Findley or Brita Strandberg at (202) 730-1346.
This client advisory is not intended to convey legal advice. It is circulated to our clients as a convenience and is not intended to reflect or create an attorney-client relationship as to its subject matter.